Arushi Bansal
Lead Tech Analysts at Kellanova
Arushi is an experienced eCommerce Developer and Manager with over 13+ years of expertise in leading and executing high-impact projects using Adobe Commerce. Adobe Commerce master certified, as well as contributor. Participated multiple times in training GTE on Adobe Commerce platform and passionate to learn to technology and speak about e-commerce.
11:30 am to 11:55 am
Day 2 Track 2 (Business)
Shift in customer mindset and rise of D2C
How big brands leverage D2C not for revenue generation but brand awareness and customer engagement. How brands are transforming their business using Magento as D2C platform even after having a strong retail market hold.